Introducing our newest brand acquisition, the Sun Society Taiyou! 

Sun Society Taiyou makes what's probably the most advanced hyaluronic acid solution in the market right now. Developed with biotechnology through the fermentation of microorganisms, the Sun Society Taiyou hyaluronic acid has excellent moisture retention properties and holds 6 liters of water in just 1 gram!

EXCEL's award-winning Powder & Pencil Eyebrow Liner received an pleasant surprise from Taiwan's No.1 Beauty Talk Show, 女人我最大 (or Lady's First in English).

This episode was about "incredibly good and effective Japanese cosmetics you must use before going out!" and EXCEL not only made it into the list, but was also the very first to be featured! Check out the episode clip below, between 0.00 - 1.50:

We are excited to reveal the latest addition to our portfolio: EXCEL by Noevir!

Designed for the modern, busy city life, EXCEL's products are easy to use, compact, rich in colour and made to ensure that anyone can achieve in-trend makeup looks even if they lack the proper techniques. One of Japan's top models, Kana Oya was chosen to be EXCEL's brand ambassador because she fully embodies EXCEL's slogan of having a Tokyo Rich Casual style.