​NEW: EXCEL by Noevir

We are excited to reveal the latest addition to our portfolio: EXCEL by Noevir!

Designed for the modern, busy city life, EXCEL's products are easy to use, compact, rich in colour and made to ensure that anyone can achieve in-trend makeup looks even if they lack the proper techniques. One of Japan's top models, Kana Oya was chosen to be EXCEL's brand ambassador because she fully embodies EXCEL's slogan of having a Tokyo Rich Casual style.

From award-winning eyebrow liners to lipsticks with SPF coverage, EXCEL has become the go-to makeup brand for the trendy, the casual and even the professionals.

With their high-quality and well-designed products, EXCEL is a very highly raved brand throughout Asia, specifically in Taiwan, Japan, Hong Kong and of course, now in Singapore. EXCEL has even took home the gold medal in Japan's COSME Awards for 3 consecutive years! 

Here's a throwback to 2 months ago when we organised a product launch for EXCEL in the heart of Singapore:

A full EXCEL brand set up right in front of Watson's Takashimaya flagship store.

A dressing table with our full EXCEL makeup line. Samples, testers and free makeovers was offered.

EXCEL sales were soaring that day!

Makeup demo using EXCEL products by Singapore's lifestyle influencer, Soh Pei Shi.

Team photo with radio DJ and event host, Jamie Yeo.

Check out more photos in our facebook album here!