ABLE INTERNATIONAL PTE LTD

Able International is a leading distribution company that represents a select range of quality, transformative and affordable Japanese cosmetics. We aspire to share the legacy of Japanese beauty with all of Singapore & Malaysia and seek to help our customers discover their unique beauty. With more than 25 years of experience, we now carry more than 400 quality products that can be found in over 700 locations in Singapore & Malaysia.

 

OUR VISION

We aim to be a world-class enterprise driven by a sense of purpose - to make a positive contribution to our consumer's self-confidence, health and well-being through our range of genuine, quality and yet affordable beauty products designed to help people look and feel good.

OUR PRINCIPLES

We conduct our operations with passion and love for our brands as well as with integrity and respect for the many people and organizations that our business touches - of which has always been the heart of our corporate responsibility.

OUR STRATEGY

We pursue to establish our brands into stable, trusted and well-loved names in Singapore & Malaysia and work towards keeping long term relationships with both our customers and business partners. To achieve that, we strive to be:

Consistent
We deliver consistency by continuously investing in our supply chain, our brands, marketing, partners and our people. ​

​Profitable
 We seek continuous improvements in our systems and methods to be more efficient, which will help drive cost savings and higher returns. ​​

Competitive
We strive to strengthen and grow
our market share by seeking to
enter new markets, channels
​and segments.

Innovative
We thrive on creativity and constantly develop new ideas, strategies and marketing plans to put our brands in the forefront of consumer's minds.

 

OUR SERVICES

As the regional leading Japanese cosmetics provider, we provide our business partners tailor-made solutions to grow their brands in Singapore & Malaysia. We offer comprehensive and customizable market expansion services along with our entire value chain, from analytical research to after-sales service, taking care of our business partner's brands as if they were our own.

​Equipped with years of on-ground experience, local market know-how as well as an extensive distribution and supply chain network in Singapore & Malaysia, we are able to plan and execute operations that will ensure that our partner's success in their home country can be replicated - or in fact, do even better, in ours. Our business activities are organised into specialized units that mirror our fields of expertise:

Research & Analysis
Besides keeping a close watch on the latest market trends, we also make thorough assessments of the strengths and weakness of current and potential competitors for our brands. This research and analysis helps us choose and implement effective strategies that improves our brand's competitive advantage.

Sales & Marketing
With our strong foothold in the various local media platforms, a
long-standing track record in successful brand building, a highly effective creative team and a deep local industry expertise, we offer several online and offline sales and marketing activities to help grow and expand our brands. 

Distribution & Logistics
From the largest chain outlets to the smallest independent stores, we offer a comprehensive market coverage that ensures our brands stay highly visible. This merchandising strategy is backed by our extensive logistic infrastructure that stores and transport products efficiently and professionally.

After-Sales Service
To ensure top standards, quality assurance, quick problem resolution, customer satisfaction and a high-value image of our brands, we ensure the best class after-sales services that includes customer service, product training, beauty education and knowledge transfer to our all suppliers and channels.

 

OUR HISTORY

Able International Pte Ltd started in 1993 when founders Denny Ding and Susumu Hikita saw a growing trend in demand for beauty products. Back in the 90s, there was an immense lack in variety for affordable and quality beauty products. There were plenty of high-end brands that come with a hefty price tag and unfortunately, was not accessible nor suitable for the majority. 

Able International managed to provide for that lack of variety and begun their journey by researching on the world's best drugstore beauty products, leading them to the world of Japanese cosmetics. Well known for their flawless skin, natural beauty, advanced technology and huge variety, Japan was the best place to retrieve affordable and yet remarkable beauty products. Hence, since inception till date, Able International continues to focus solely on Japanese products and aspire to share the legacy of Japanese beauty with all of Singapore & Malaysia.

PERSONAL DATA PROTECTION ACT (PDPA) -
ABLE INTERNATIONAL'S DATA PROTECTION POLICY

Respecting your privacy and protecting your personal data

• Able International may collect information to improve our services and the way we communicate with you.
• We conduct our business in compliance with the Personal Data Protection Act (PDPA) to protect your personal information.
• Able International’s Data Protection Policy aims to help you understand how we collect, use, share and protect your personal information.

 
Ways we collect your personal information
We may collect your personal information when you:

• Sign up for newsletters
• Contact us with a question or request for assistance
• Participate in a competition, lucky draw or survey
• Visit our website or other specific brand media such as Facebook, Instagram

 
We may use your information for:

• Respond to enquiries and requests from you
• Inform you about new products or updates
• Conduct market research and customer satisfaction surveys to improve our customer service; develop new products, as well as personalise the services we offer you
• Sharing of rewards and benefits
• Offer rewards and promotions, and share promotional benefits and loyalty programs
• Provide updates, offers, invitations to events and deliver relevant advertising with your prior consent or if otherwise permitted under local laws and regulations

 
Legal & regulatory requirements

• Meet legal, regulatory and other requirements
• We will not use your personal data for purposes other than what we have informed you, or which are permitted under local laws and regulations.
• We will not offer, publish or share your personal data with third parties outside of Able International for commercial purposes, without seeking your explicit permission.
• We will retain your information for only as long as there is a business or legal need.

 
Sharing your information
Your information is disclosed only for relevant aforementioned purposes to protect the privacy of our customers.
In some cases, we encrypt, anonymise and aggregate the information before sharing it. Anonymising means stripping the information of personally identifiable features. Aggregating means presenting the information in groups or segments e.g. age groups.
We will also ensure that overseas organisations we work with observe strict confidentiality and data protection obligations.
 
Protecting your information
We will do our best to take measures to ensure that the information you have provided is protected against unauthorised or unintended use, access or disclosure. However, we cannot be held responsible for unauthorised or unintended use, access or disclosure that is beyond our control.
 
Respecting your contact preferences
Able International is committed to complying with the Do Not Call (DNC) provisions.
We may send marketing messages to your Singapore telephone number if:

• you have given us consent, OR
• you have not registered with the national DNC Registry, OR
• the sending of such messages is permissible under applicable laws and regulations.

 
Our marketing messages aim to update you about our exclusive offers, rewards programme and special deals.
If you wish to opt out, please write to sales@able.com.sg . Your request will be processed within 30 days.